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Journal of Media and Social Studies for Specialized Researches (JMSSSR)

About the Journal :

The Journal of Media and Social Studies for Specialized Researches is issued quarterly by the Scientific Institute for Advanced Training and Studies (SIATS), it is considered valuable achievement for SIATS institute to establish this journal in order to serve the issues of nations and human society’s. The journal contributes significantly in research and development through publishing distinguished researchers according to the scientific publishing standards. The journal is an outcome of collaborations between a distinguished community of leading academics and researchers from Arabic, Islamic and Western world.

Journal Goals
  • To encourage the scientific research in the Arabic and Islamic universities, as well to provide the opportunity for researchers to publish their scientific researchers.
  • To contribute in producing continuous and specialized researchers in the areas of media, communication, and social sciences.
  • Encouraging the creative researches and competition between researchers which will contribute to improve the researcher’s skills and researcher’s


THE ROLE OF YOUTUBE CHANNELS IN SHAPING SAUDI VIEWERS' VIEWS ON SAUDI PUBLIC ISSUES

This study seeks to identify the role of YouTube channels in forming public opinion towards issues Saudi viewers. The researcher used a sample questionnaire tool 236-strong Saudi single intentional who YouTube channels, as use spss statistical program to process the data collected from the respondents. The study found several results, including:
- circulates hours pursued by Saudi viewers to YouTube channels every week-in order-as follows: 4 to 6 days the highest percentage by 56.4%, followed by daily by 19.9%, followed by according to circumstances by 16.1%, followed by one day by 7.6%.
- Screws came in front of YouTube channels watched by Saudi Viewer by 29.2%, followed by category alfalah by 25.0%, followed by 8:45 by 19.1%, followed by we played on the fly by 6.4%, followed by the less travelled by 5.9%, followed by sober by 5.5%, followed by what 2.5%.
-There is a statistically significant positive correlation between the intensity using the Viewer to YouTube channels and effects on behavior and ideas.
-There is a positive correlation of statistical significance between YouTube channels content interacts with the viewer and free views Political and social.
-There is a positive correlation of statistical significance between YouTube channels content interacts with the viewer and the potential impact on behavior and thoughts.