About the Journal :
The Journal of Media and Social Studies for Specialized Researches is issued quarterly by the Scientific Institute for Advanced Training and Studies (SIATS), it is considered valuable achievement for SIATS institute to establish this journal in order to serve the issues of nations and human society’s. The journal contributes significantly in research and development through publishing distinguished researchers according to the scientific publishing standards. The journal is an outcome of collaborations between a distinguished community of leading academics and researchers from Arabic, Islamic and Western world.Journal Goals
It is a clear truth that the public is one of the most important variables in communication, the issuer can not convince or influence the public if it does not have a good idea about its nature and characteristics; Even if the message, the transmitter and the means of communication are well chosen.
There are several variables that influence the content: the receiver’s references, experiences, emotions, education, sex, age and personality. All of these variables make reception study more and more important Because the public is the primary objective that must be reached and influenced by the issuer,
So through this article we will try to draw a scientific scene on the reception paradigm and the interpretation as well as its role to well know the public of the mass