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Journal of Media and Social Studies for Specialized Researches (JMSSSR)

About the Journal :

The Journal of Media and Social Studies for Specialized Researches is issued quarterly by the Scientific Institute for Advanced Training and Studies (SIATS), it is considered valuable achievement for SIATS institute to establish this journal in order to serve the issues of nations and human society’s. The journal contributes significantly in research and development through publishing distinguished researchers according to the scientific publishing standards. The journal is an outcome of collaborations between a distinguished community of leading academics and researchers from Arabic, Islamic and Western world.

Journal Goals
  • To encourage the scientific research in the Arabic and Islamic universities, as well to provide the opportunity for researchers to publish their scientific researchers.
  • To contribute in producing continuous and specialized researchers in the areas of media, communication, and social sciences.
  • Encouraging the creative researches and competition between researchers which will contribute to improve the researcher’s skills and researcher’s


(THE IMPACT OF PUBLIC RELATIONS ON MARKETING IN THE SOCIAL MEDIA ERA (DESCRIPTIVE STUDY

This study considers the impact of public relations on marketing as a part of analysis of the growing role of public relations in adding new contents to marketing specifically in social media era. Today, marketing, through these social media, is influenced by old and new systems of public relations at the same time. Then the study considers the impact of the public relations and its implicit and main role in marketing process and producing the prestigious value of marketing in social media sites era. Social media sites became interactive places in introducing the merchandise and building the public opinion according to important steps which public relations introduce.
Keywords: influence, public relations, marketing, social networking sites