About the Journal :
The Journal of Media and Social Studies for Specialized Researches is issued quarterly by the Scientific Institute for Advanced Training and Studies (SIATS), it is considered valuable achievement for SIATS institute to establish this journal in order to serve the issues of nations and human society’s. The journal contributes significantly in research and development through publishing distinguished researchers according to the scientific publishing standards. The journal is an outcome of collaborations between a distinguished community of leading academics and researchers from Arabic, Islamic and Western world.
- To encourage the scientific research in the Arabic and Islamic universities, as well to provide the opportunity for researchers to publish their scientific researchers.
- To contribute in producing continuous and specialized researchers in the areas of media, communication, and social sciences.
- Encouraging the creative researches and competition between researchers which will contribute to improve the researcher’s skills and researcher’s
PUBLICITY IN THE ERA OF COMMUNICATION TECHNOLOGY: AN ANALYTICAL APPROACH TO THE ADVANTAGES AND PROSPECTS OF ELECTRONIC ADVERTISING
The purpose of this research is to identify electronic advertising and to explain the reasons why institutions resort to it, thereby breaking the monopoly of traditional advertising within a few years of its emergence, and providing a range of advanced features and services that helped it emerge and dominate in this area economically, Feedback, and knowledge of the most important forms and forms of electronic communications because they are pregnant with his strengths and control.
Keywords: Advertisin, Communication Technology, Electronic Advertising